This years New London Halloween Festivities with Business specific Trick-or-Treat 3-4 pm. Then the Villages Trick-or-Treat will go from 4 p.m. to 5 p.m. To end Halloween right, the New London Rotary is sponsoring a Parade for all ages that starts at 6 p.m. There will also be a costume contest with cash prizes held after the parade. The sign up for the contest and the start of the parade will both be at the Firelands Ambulance Services building. The parade will end in front of Gilbert Hardware, downtown New London.